Michael Jordan Turns Down Disney’s $120 Million Partnership Offer in Favor of His Reputation.
Michael Jordan was approached to aid in the “rescue mission” for the Disney brand, but he turned down the offer. Despite a tempting proposal of $120 million from Disney to become the company’s new face and name, Jordan declined.
The Walt Disney Corporation is striving to rebrand itself following setbacks associated with its “wokeness” initiatives. Over nearly two years, the theme parks saw a drop in attendance, movies received negative reviews due to catering to a niche audience, and the reappointment of the former CEO was deemed necessary to stabilize the company.
The main strategy was to recruit notable figures to endorse the company’s return to family values. Regrettably, the prime candidate, Michael Jordan, refused the offer, stating that the company’s approach was overly centered on social justice warrior ideals. According to Jordan’s friend and spokesperson, Joe Barron, Jordan has lost interest in such ventures and advocates for individuals to rely on their innate abilities to excel in professional sports.
The agreement would have obligated Jordan to participate in the Macy’s Thanksgiving Day Parade Disney float for a decade and make numerous appearances at Disney World, including a stay in Cinderella’s castle. Despite the generous financial proposal, Barron stressed that the degree of “wokeness” involved was too overwhelming for Jordan to ignore, and suggested that Disney needs to enhance its offer. Currently, Disney has not responded to requests for comment.
